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Connect your
brand to Gen Z

Innovative solutions to increase your...

Since the beginning Year13’s purpose has been to help all young Aussies lead happier, healthier and more fulfilled lives by helping them to activate their post school goals, and supporting them with their wellbeing.

Fast forward ten years, and we are now Australia’s largest and most trusted online platform for young people, reaching 1.6m online each year and up to 3.5m a month on social media.

Year13 is recognised in the ANZ top 50 EdTech companies for 2021 and Deloitte's top 500 fastest growing technology businesses globally for 2020.

We’ve achieved this growth by building authentic and valuable relationships with both our Gen Z users and our partners.

What We Deliver

Brand
Awareness

Your brand top of mind with young people as they make foundational decisions

Increased
Consideration

We measure it. We deliver on it. You benefit from it.

Active
Engagement

Our Gen Z creators know how to connect and engage with young people.

We reach 1.6M young Australians online - one out of every three Gen Zs, and they are coming to us on average twice a month.

Partners such as Westpac, Levi’s, Engineers Australia and Scape grow brand awareness and increase consideration by leveraging our audience trust.

Our Gen Z creators translate your stories into Gen-Z language. Our users view Year13 as a trusted older sibling to seek advice from.

Our Gen Z creating for Gen Z strategy means brands benefit from a more authentic connection with young people.

Our first-party data and extensive Gen Z insights portfolio enables us to provide our partners with data informed recommendations.

Partners such as Scape leverage our Gen Z research for their student recruitment activities, and every recommendation we make has data at its heart.

Year13 In Action

Year13 Case Study
Year13 Purpose
Who Is Year13?

Some of our amazing partners

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Year13 supports young people with their school to work transition and with their wellbeing as they navigate becoming young adults. We produce content and tools that help young people make more informed decisions about their future and bridge the gap between young people and brands, educators, employers, travel providers and Government.
Our audience ranges in age from 13-27 years with a peak at 17-19 years. Our gender split is fairly even, and 4% of our audience identify as non binary. We reach young people from metro, regional and rural Australia. Inclusivity is a Year13 priority and we work hard to make sure everyone feels welcome at Year13. We are proud that our platform engages young people with disabilities, ATSI, LGBTQIA+ and CALD communities. For more detailed audience data please let us know.
Year13 connects with 1.6M young people each year on line and over 3.5M each month on social media. Young people find Year13 through word of mouth, their school, and through our high reaching digital content.
Year13 is a private organisation. We partner with various Government Departments on projects from research studies to career campaigns..
Please make an inquiry here and one of our partnership managers will reach out to you for an initial conversation.
Year13 has a range of products that are purpose built to engage our Gen Z audience. Our strategic approach for partners is built around increasing youth consideration, a metric that we can track both quantitatively and qualitatively. Our content is all created by young people, which is fundamental to our success in engaging with young people.
In partnership with over 1100+ schools across Australia, Year13 leverages technology to provide insights and resources that help schools, teachers and careers advisors prepare students for the future. Our technology enables schools to enrich their programs and initiatives supporting positive post-school outcomes for students.