Go back

Download report

Enter your details to download this report

The What Gen Z Actually Do Online 2024 report looks into the media consumption and technology usage habits of young Australians to reveal what they’re watching, reading, scrolling and listening to in the greatest numbers today.

More than 3000 young Australians aged 15–24 were surveyed as part of this study. It shows how young people discover, learn about and connect with the world around them while online as well as how they navigate its challenges like bullying, scams and social media addiction.

What you’ll learn
  • Gen Zs engagement with different forms of traditional and modern media.
  • Their favourite and most used social media and streaming platforms.
  • What they do online across their personal lives, work and education.
  • How brands can appeal to young people online.