What Gen Z Actually Do Online: Social and Digital Media Trends 2021

Gen Z’s media consumption habits have had a drastic shift away from traditional to online. Are you keeping up?

Guide your digital marketing strategy with essential insights from our report What Gen Z Actually Do Online – Social & Digital Media Trends 2021. Our industry-leading data will ensure you successfully communicate your message with the youth market.

In compiling this report we surveyed over 1000 young Australians aged 15 to 24 from across the country. We found they spend a third of their waking lives on their phones. If you want to reach them then this is the place to do it. If you want to understand them then this is how.

What you’ll learn

• Gen Z’s media consumption habits and technology usage.
• Their favourite social media, streaming and chat apps.
• Issues including online bullying, mental health and privacy.
• The best online marketing techniques to engage youth.