What is a Bachelor of Business in Sports Management?

The Bachelor of Business (Sports Management) is designed to equip you with a broad theoretical and technical knowledge required to operate and manage effectively within the sports management field. Throughout your studies, you will investigate the historical foundations of sport, management principles, socio-cultural influences of sport, and the role of governance in sport. You will have the opportunity to investigate the role sport plays in building communities and analyse the importance that professional sport plays in contemporary society. 

Course overview

This course is a direct pathway into the Master of Business Administration (Sports Management) which is delivered through an Australian-only exclusive partnership with the Escuela Universitaria Real Madrid Universidad Europea. The course is delivered by a mix of world leading industry experts alongside academics and includes a two-week placement at the Escuela Universitaria Real Madrid Universidad Europea School.

What you'll learn from this course

• Analyse socio-cultural issues of sporting organisations
• Identify business opportunities for sports organisations
• Recognise the role sports plays in developing communities
• Examine the role governance bodies play in the regulation of sports
• 320 hours of practical work placement

What can you expect when you graduate?

As a graduate you’ll have a wealth of career opportunities available to you:

• Sports tourism
• Events management
• Community and school sporting agencies
• Sports project management
• Sports media and promotion
• Health and lifestyle industries