From learning new TikTok dances at the drop of a hat to influencers collaborating with some of the world’s biggest brands, the social media landscape is vast, wide and rapidly changing. Passionate about the digital space and the emerging impacts amongst young people, Ellese Ferdinands knows more than a thing or two about keeping up with the trends in marketing and content creation within the social media space.

In this webinar, Ellese will share her story and tell us how she forged her career whilst providing an insight on the future of careers in social media and what the landscape will look like down the track.

Ellese is a recent PhD graduate in Business (Marketing) at the University of Sydney, and co-owner of B.E. Social Communications. Prior to embarking on her PhD, she completed an Honours Thesis in Marketing, graduating with First Class. When she’s not lecturing at the University of Sydney, you’ll find her working on social media strategy, copywriting and collaborating with numerous PR companies and brands such as BONDS Australia, Cotton On, Calvin Klein, Uniqlo and Jetstar Australia to name a few.