Advertising, Media & PR


Advertising, media and PR is all about clear and effective communication. Whether you’re engaging with audiences, social networks, clients, customers or all of the above, it’s about tapping into what people like and respond to. Jobs in this industry might include writing articles and press releases, making videos, editing images, running events, lining up interviews and running social media campaigns.

Will it suit me?

A sociable personality, a good knowledge of pop culture and a solid grasp of language are good requisites for getting into advertising, media and PR. While this industry generally demands a 9-to-5 schedule and the kind of lifestyle that comes along with it, there are an increasing number of opportunities for freelance and casual workers. This industry can be really fun and a little bit glamorous, but it certainly comes with demanding workloads and tight deadlines too. But, if you regularly engage with various forms of media and popular entertainment, you’re already halfway there.

What jobs can I do?

Advertising manager, sales and marketing manager, sales representative, journalist, media producer, radio / television presenter, copywriter, newspaper / magazine editor, public relations, program director, radio director, video production, video editing, camera operation, photography, digital marketing, event planning, event management, web design, graphic design.


How can I get there?    


There a bunch of different education pathways into advertising, marketing and PR through universities, TAFEs and registered training organisations (RTOs). However, formal qualifications aren’t necessarily required to get a job in these spaces. It’s becoming more common to just jump straight into an internship and learn the skills on the job, or to take a short course and get trained in something specific, such as videography, web design or copywriting. While formal training will provide a more comprehensive introduction to these industries, working in the field will require a bit more self-motivation and networking. So the option is yours!

Is it a good industry?

Working in these industries is likely to get you invited to exclusive events, where you can meet and network with interesting people, and if you’re lucky, enjoy some free booze and canapés. You might find yourself working from a co-working space or a hip, open plan office with a whole crew of driven young people. But as they say, it’s not all beer and skittles. There are tight deadlines, demanding clients and targets to strive for. It’s the sort of industry where you work hard to collaborate with your team, then go out for drinks with them after work.