Creative Director

Advertising, Media & PR

ANZSCO ID 225113

Summary

Marketing Specialists identify market opportunities and advise on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.

Employment Pathway

A bachelor degree in marketing, communications, business, commerce or another related field is usually needed to work as a Marketing Specialist. Some workers have a Vocational Education and Training (VET) qualification.

Top Skills Required

Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making
Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times
Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
Reading Comprehension - Understanding the meaning of written sentences and paragraphs
Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do

Key tasks

Researches potential demand and market characteristics for new goods and services and collects and analyses data and other statistical information.
Supports business growth and development through the preparation and execution of market objectives, policies and programs.
Commissions and undertakes market research to identify market opportunities for new and existing goods and services.
Advises on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels.

Facts about this occupation

11.4% Growth

77% Full-time Share

$1,758 Avg Pay/Wk

51,400 Workers

35 years Avg Age

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Required Skills

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