Teenagers and young twenty-somethings are watching less TV, listening to less radio, aren't reading newspapers or magazines and want brands to be creative and innovative in the ways they reach them online.

Year13 is Australia’s leading youth engagement platform thanks to our ability to connect and engage with young people. In conjunction with our data and youth insight platform, YouthSense, our research has identified a number of key takeaways regarding young people’s attitudes towards media and advertising, as well as statistics that reveal the best methods to communicate with them in the digital space.

We’ve used these to produce a downloadable report that helps brands create a better youth marketing strategy, so they can grab the horns of online media to break through the noise and reach Gen Z in the most effective and relatable way. The report, Interaction Not Interruption: How Young People Engage with Brands and Advertising Online, explains how traditional media is becoming increasingly ineffective and provides online marketing solutions that are simple, data-driven and qualified by our years of expertise in youth engagement.   

Teenagers and young twenty-somethings are watching less TV, listening to less radio, aren't reading newspapers or magazines and want brands to be creative and innovative in the ways they reach them online.

Year13 is Australia’s leading youth engagement platform thanks to our ability to connect and engage with young people. In conjunction with our data and youth insight platform, YouthSense, our research has identified a number of key takeaways regarding young people’s attitudes towards media and advertising, as well as statistics that reveal the best methods to communicate with them in the digital space.

We’ve used these to produce a downloadable report that helps brands create a better youth marketing strategy, so they can grab the horns of online media to break through the noise and reach Gen Z in the most effective and relatable way. The report, Interaction Not Interruption: How Young People Engage with Brands and Advertising Online, explains how traditional media is becoming increasingly ineffective and provides online marketing solutions that are simple, data-driven and qualified by our years of expertise in youth engagement. 

Enter your details below to get your e-copy of Interaction Not Interruption: How Young People Engage with Brands and Advertising Online
Enter your details below to get your e-copy of Interaction Not Interruption: How Young People Engage with Brands and Advertising Online