How To Maximise Your LinkedIn Profile

1. Creating and engaging with content

The first way to maximise your LinkedIn profile is to be active.

This comes in multiple forms. Firstly creating your own content, from posting and sharing articles, to commenting on others posts.

The key here is to really get into it. Liking and commenting “amazing!” to a post isn’t quite enough to get noticed.

Remember, this is a space where you showcase your best professionalism skills to other professionals. So, write out interesting posts that not only showcase your writing and communication skills, but also your engagement with the world around you.

Link your comment to an article you've read, or tag a person you've had an interesting conversation on the same topic with. Get creative, because everything there is a tool to showcase your best skills.  

By showing you are actively engaged in the industry circles you aim to get into, recruiters and employers will feel more inclined to consider you for a role.

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2. Maximise your linkedin profile by creating new professional relationships

Link up! Linkedin is exactly like any other social media, but with a professional lens.

The more connections and friends you have the greater chance others will see your profile and take a look. If you like technology, consider following google, or apple, or or even a fintech company.

To be noticed by those in the industry, you need to be showing up in their feed and that starts by following and connecting with the teams that make up those businesses.

3. Keep your linkedin profile up to date

This can seem like the most intuitive step, but to maximise your linkedin it should be completely up to date.

Any professional experience is good experience, so pop that volunteering you did for 6 months down.

If you are just coming to the end of a degree, make sure you put all those jobs down and explain at depth how your role at those jobs makes you an experienced professional that employers are looking for.

Write down descritively how your experience working as the head of a uni society gave you unteachable skills like communicaiton, or leaderhsip. 

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Don't be afraid to unlock your inner proud mum. By pumping yourself up and showcasing why you have employable skills, others in the industry will see that shine through. Linkedin is there as a personal dumping ground of your latest and greatest achievements, so utilise that.

As you go out and perfect your profile here are some parting words from a current industry recruiter, “LinkedIn is a dynamic professional social media that will reward you for being engaged and engaging.” So, get out there everyone and unlock your greatest professional potential!