08 Jul 2020

Ever heard the old saying “choose a job you love, and you will never have to work a day in your life”? It kinda sounds like one of those cringe-worthy quotes you get told by distant relatives at family gatherings, but truth be told, they might actually be onto something.

Take Will Hodgett for example. For those of you unfamiliar with Will, he’s the Creative Director over at GoPro Europe, Middle East & Africa. He spends his days surfing, boarding, riding and hiking in some of the most beautiful places in the world.

No biggie.

Will’s story

When Will finished school, he had no clue what he wanted to do with his life. He was far from being a high achiever, and spent his first year after school working as a concreter and labourer.

In his spare time, Will would film his mates surfing, and put together clips of all their best waves. He did this because, well, he enjoyed it. He was spending time with his mates and doing what he loved to do. What else do ya need?

But how did Will take his filming hobby turn it into a successful career?

Check out this excerpt from Will’s webinar at the most recent Year13 Expo, and see how he came to be the Creative Director of one of the largest, most recognisable brands in the world.

If you wanna hear the rest of the webinar, you can check it out here. Or, if you wanna see what other webinars we have on the site, head over here!